Handcrafted design services for businesses that brew, serve, and sell.
I'm Paula! I'm a designer and lettering artist specializing in small business branding, signage, websites, and murals with a particular soft spot for places that brew, serve, and sell. I help them move from "just another coffee shop" to THE coffee shop everyone's obsessed with. But this newsletter's not all about my services (ok, there will be a cheeky update or two about that stuff). It's a place for me to geek out and share the tools, shortcuts, and random design tricks that make me feel like a wizard and make some of the more boring or tedious stuff on my to-do list more fun (or at least less annoying)