When I tell you that June is literally one of my best months to make money, I ain't joking. Seriously, this is the last 3 Junes in my freelance business, screenshot from my Freshbooks:

June is literally my most profitable month most years. And it is not an accident.

It’s not because I worked harder.
It’s not because I suddenly levelled up as a designer overnight.
It’s not even because I need to fill my Bali trip fund.
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​Yes, I’m writing this while travelling from our resort stay Jimbaran to our private villa in Uluwatu

It’s because I worked out what June actually means for my clients, and I started using that knowledge to make money on purpose.

So for this month, Money Mondays are going all in on making your June as profitable as mine. And today we’re starting with the concept I want you taking into your week.

EOFY incentivisation

Sounds corporate. It’s not. Stay with me.

Your clients genuinely want to spend money right now.

Every business in Australia is staring down June 30. Here’s what’s going on inside their heads:

1. Budgets are use-it-or-lose-it. A lot of businesses run on annual budgets. Unspent money doesn’t roll over, it evaporates. Poof. Gone. Or worse, it becomes the reason their budget gets cut next year. So right now, decision makers are actively looking for things to spend on. Legitimate things. Things that will make them look organised and strategic. Things like… a rebrand. A new website. Updated collateral. Photography. Copywriting. You.
2. Spending before June 30 is a tax deduction. Business expenses incurred before the end of the financial year reduce taxable income. Your invoice, submitted and paid before June 30, is not a cost to them. It’s a strategy. A smart accountant will tell them this. You can say it first.
3. New financial year energy is real. July 1 feels like January 1 for businesses. Fresh start, new budgets, new goals. A lot of clients are already thinking about what they want the next year to look like. You can be part of that vision before someone else is.

So what do you actually do with this?

You reach out. Now. This week. Before the window closes.

Here’s how to frame it depending on who you’re talking to:

Past clients with ongoing needs:

“Hey, I’ve got some availability coming up in late June/July, if there’s anything you’ve been sitting on, I'd love to chat and see if we can get it scoped and invoiced before EOFY.”

That’s literally it. You’re not begging. You’re offering them a financially smart reason to do the thing they already wanted to do. And before you say I don't think they want that, ask them. Literally what is the harm?

Warm leads who went quiet:

“I know we spoke about [project] a while back, I wanted to flag that if budget timing is ever a factor, getting something locked in before June 30 can work in your favour.”

You just turned a dead lead into a live one with a sentence.

Current clients mid-project:

“Is there anything else on your list we could scope and get invoiced before EOFY? Happy to put together a quick proposal if it’s useful.”

Scope creep, but make it intentional and mutual.

The thing I want you to understand is that EOFY is not a gimmick.​
You are not manufacturing urgency. The urgency is real and it already exists. You are just showing up at the right moment and making it easy for the right client to say yes.

Hell, there are some businesses out there that are looking at their projected tax bill and thinking "How can I spend $10k to get my tax bill down?"

I know this because I have literally been in this situation in years past. And if someone came along and said "I can get this problem solved for you, all you have to do is pay now" I would throw money at that person.

Your action for this week: write a list of five clients or leads you think might be incentivised by an EOFY offer. Draft one sentence for each of them using the framing above. Send them before Friday.

Five sentences. That’s your homework.

And because I know you're like me and wanna know what's coming up, next Monday we’re talking about your EOFY audit. Think the subscriptions, tools and expenses nibbling at your profit that you need to deal with before June 30. It’s a fun one, seriously.

Go make some money Reader