I paid $2,000 to fix a problem... and I’d do it again

This past weekend, Rohan and I bought a mattress.

Not just any mattress. A Sleeping Duck Mattress (IYKYK), full set, two fancy pillows, bonus sheets, and a blissful future of not waking up feeling like I got hit by a truck.

We’ve had our old mattress for almost a decade. My hips and shoulders were protesting like union workers. It was time.

Now, the beautiful thing about my husband? He’s a researcher. The man doesn’t just buy a thing; he studies it. Reads the reviews. Watches demo videos. Knows the warranty policy off by heart as well as the brand's backstory in aerodynamic research (seriously). So, by the time we walked into the showroom (him carrying his own pillow for testing, obviously), the decision had already been made. We were just ticking boxes between “lie down” and “let’s pay.”

The poor saleswoman didn’t know what to do with us. No questions, no small talk, we lay down, sighed in relief, and asked where to tap.

Our problem? Bad sleep.

But actually... that’s not the real problem.

It’s the string of awful workdays that follow. The grumpiness. The sore shoulders. The brain fog. The bad moods. The missed workouts. The way it sneaks into every part of life until your body makes you do something about it.

So when the price came up, $2K for the mattress, pillows, sheets, we didn’t flinch. Because we weren’t buying a mattress. We were buying better days, more energy, and a solution to the thing that was costing us more than we’d realised.

This is what I just talked about in The $10K Monthly Method workshop:

💡 People pay to make their problems go away.
💡 Price becomes secondary when the cost of the problem is too high to ignore.
💡 Your job isn’t just to price your service. It’s to position it as the solution.

Have a think about your skills, your expertise, your services and start asking yourself:

• What problems do I actually solve?
• How expensive is it for clients not to solve them?
• And how do I make it painfully obvious that I’m the one to help?

One of the latest students to join the Master Freelancer (number 8!) said it best this weekend:

“I just need to find clients with expensive problems and show I’m the solution.”

Exactly.

But here’s the flip side of the pillow, as it were…

What is it costing you not to solve your own problem?

Every day you keep letting your gut feelings or vibes set your pricing.
Every time you avoid choosing a niche or shaping your offers.
Every time you say “I’ll figure it out next month” while your bank account says otherwise…

That’s time, energy, and money leaking out of your business.

If you know your creative work is the stuff of magic, but your business skills are holding you back, The Master Freelancer is where we fix that together.

✨ We don’t just “talk strategy.” We build you a 10-week plan to follow.
✨ You get coaching, accountability, and done-for-you tools to speed up the process.
✨ You finally stop playing whack-a-mole with your pricing, packaging, and promotion, and start earning like a business owner.

If you’re ready to make the problem go away?

This is your next step: 👉 Book your free Master Plan Call 👈

We’ll talk through what’s keeping you stuck and map out exactly how to change it.

You’ve got the talent. Let’s build the structure to match.