The 6 shifts that changed my income (and my sanity)


One of my worst traits?
I’m great at the first 90%.
But that last 10%? Gets me. 👏🏻 Every. 👏🏻 Damn. 👏🏻 Time.

Like when I:

  • Spend hours building a beautiful proposal… and avoid hitting send
  • Create a shiny new service package… and never tell anyone about it
  • Record a client walkthrough video… and never add it to the offboarding handover

Sound familiar?
I bet you’ve got your own folder full of almost-finished brilliance, too.

This isn’t just about procrastination or perfectionism.
It’s about the revenue and impact we leave on the table every time we stop short.

It’s the client who would’ve said yes to your new package.
The hours you could’ve saved with that system.
The income that should already be sitting in your account.

So, here’s me holding myself accountable.

I created a full, strategic, beautifully designed resource, The Six-Figure Freelancer Recipe.
Wrote it. Designed it. Built the landing page. Wrote a blog detailing my very own recipe.
And then… let it sit, gathering digital dust.

Why? Because I kept moving the finish line for myself.

“Maybe I should record an audio version first.”
“I could add just one more section.”
“The landing page needs tweaking.”
“I should have ads running and posting about it”

(For the record, I’m literally in the studio today recording the audio. But I also know this needs to be in your hands.)

Here’s the truth:
This was supposed to go live in March/April. It’s now May.
And every week I let it sit was a week you could have been earning more with what’s inside.

That’s the real cost of the last 10%:
It’s not just my time—it’s your progress.

So, here it is. Finally.


👩🏻‍🍳 The Six-Figure Freelancer Recipe 👩🏻‍🍳

A 18-page guide packed with the six key shifts that helped me build a multi-six-figure/year business with 76% profit margin and zero team.

I made this to help you skip the 7-year learning curve I went through. Inside, you’ll learn:

  • What helped me raise my rates with confidence (after years of undercharging)
  • Why value-based pricing isn’t enough—and what really makes a package profitable
  • How I simplified my client flow and cut my hours in half without hiring a team
  • The shifts that helped me stop saying yes to every client and start working with the right ones

We also hit the mindset side of things, because pricing confidence doesn’t come from a spreadsheet. It comes from backing yourself. (And as someone who once had a panic attack over charging $75/hour, I can say that with full authority.) Plus there are some prompts to help you work

Once you’ve read through it, you’ll get access to your Future Freelance You Snapshot—and unlock a free 15-minute call with me to figure out what your most profitable next move looks like.

I could’ve waited another month.
Tweaked the words. Rewrote the intro.
But you could land a $3K project this month using what’s inside, and I don’t want to be the reason that doesn’t happen.

Maybe this is also the permission you need to finally send your thing out into the world.

Let’s both commit to finishing the last 10% this week.

Your fellow recovering perfectionist,